Context-Aware Copy
Context-Aware Placeholder Text for Every Design
Context-aware placeholder text adapts to your design's specific needs — industry vocabulary, appropriate tone, realistic content length, and element-specific formatting. Unlike generic lorem ipsum, it tells you how your layout actually performs with real-world content.
3 min read
What Makes Placeholder Text "Context-Aware"
Traditional placeholder text is context-blind. Lorem ipsum generates the same Latin text whether you're designing a children's app or a legal document. It has no awareness of:
- Industry — healthcare vs. e-commerce vs. fintech
- Element type — headline vs. body copy vs. button label
- Tone — professional vs. casual vs. urgent
- Content length — appropriate word count for each element
- Vocabulary — domain-specific terminology
How Context Awareness Changes Design
Industry Context
Tell Claude Ipsum you're designing for healthcare, and it generates text with medical terminology, patient-friendly language, and HIPAA-appropriate phrasing. Switch to e-commerce, and you get product descriptions, pricing language, and shopping-specific CTAs.
Element Context
A headline gets headline-length text with headline-appropriate impact. A product description gets multi-sentence copy with features and benefits. A button gets a concise action verb. Each element receives text that matches its purpose.
Tone Context
A banking app gets formal, trust-building language. A social media tool gets casual, energetic copy. A government portal gets clear, accessible text. The tone matches the audience expectation.
Length Context
Context-aware text respects real-world content patterns. User names are name-length. Addresses are address-length. Error messages are error-message-length. No more arbitrarily long lorem ipsum blocks.
Context-Aware Text in Practice
Designing a Healthcare App
Generic lorem ipsum: "Lorem ipsum dolor sit amet, consectetur adipiscing elit." Context-aware text: "Your lab results from February 24 are ready. Tap to view the full report or schedule a follow-up with Dr. Patel."Designing a SaaS Pricing Page
Generic lorem ipsum: "Lorem ipsum dolor sit amet." Context-aware text: "Everything in Pro, plus SSO, custom roles, audit logs, and priority support. Perfect for teams of 50+."Designing a Food Delivery App
Generic lorem ipsum: "Lorem ipsum dolor sit." Context-aware text: "Margherita Pizza — Fresh mozzarella, San Marzano tomatoes, basil. 12-inch. Ready in 25 min."Benefits for Design Teams
- Realistic design reviews — evaluate layouts with content that behaves like the real thing
- Better stakeholder communication — present mockups that non-designers can understand
- Fewer development regressions — catch content-layout conflicts before code
- Faster content integration — designs already accommodate real content patterns
- Stronger portfolios — case studies look more polished with contextual text
Get Started With Context-Aware Placeholder Text
Claude Ipsum is a free Figma plugin that generates context-aware placeholder text for any design. Install it from the Figma Community and replace lorem ipsum with copy that actually fits.